Instagram fashion: Benjamin Sundin

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The clothes that Benjamin Sundin ( designs may be intricate, but they’re nothing compared to his hair. The 24 year old spends more than 30 minutes each day manipulating his dirty blond locks into a rakish coif. And he’s not exactly a shrinking violet on the topic.

“Because I have such perfect hair—as I have been told by my stylist—I take doing it very seriously,” he said.

But Sundin is more than a pretty head of hair. He’s a hardworking South End designer obsessed with sports coats, art, and his giant man purse. Say hello to this week’s Instagram fashion star.

Q. You mentioned that you are up every day at 4:30 a.m. What kind of artistic 24-year-old wakes up at that hour?

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