Chadwicks of Boston, once the country’s top off-price catalog retailer, attempts a comeback

Aldus Chapin II, the CEO of Chadwicks since November 2011, believes he can bring back the clothing company’s core consumers — middle-aged women.
Aldus Chapin II, the CEO of Chadwicks since November 2011, believes he can bring back the clothing company’s core consumers — middle-aged women.Credit: Barry Chin/Globe Staff

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RANDOLPH — There would be no happy ending to the Chadwicks of Boston story — at least that’s the way it appeared in 2011. The classic Chadwicks blazer, worn by three generations of women, was put on the sartorial endangered species list as the local apparel company faced plummeting revenues, misguided attempts at reinvention, and rotating ownership through the 2000s. Unable to reverse its wobbly course, Chadwicks filed for bankruptcy. This is where the story should have ended. However as Chadwicks was collapsing, a new investor swooped in at the end of 2011 to salvage what was left. But in a new world of fast fashion and discount department store collaborations with high-end designers, can the 30-year-old company compete?

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