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Rock-inspired designer John Varvatos opens his first Boston store at Copley Place

Designer John Varvatos says that Boston has drastically loosened up fashion-wise in the past 10 years.
Designer John Varvatos says that Boston has drastically loosened up fashion-wise in the past 10 years.CHRYSLER via PR Newswire

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Designer John Varvatos spent a fair amount of time in Boston as he prepared to open his store at Copley Place, and he liked what he saw.

“I think Boston has always been considered classic Ivy League conservative,” said the designer who also serves as a judge on the reality show “Fashion Star.” “But I think that viewpoint has changed drastically over the past 10 years, as has fashion with men in general. Watching the people on the street, there’s definitely an interest in style in Boston today.”

Varvatos was a designer at Calvin Klein when he created the briefs that made Mark Wahlberg, and his pectoral muscles, an international a sensation. He also created the now ubiquitous laceless sneaker for North Andover-based Converse.

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