Blow-dry hair salons coming into style

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Blo, Hairo, and Be Styled are hair salons that don’t cut hair. Instead, they do a quick wash and a blow-dry to return a woman’s hair to that fresh-cut look.

All for only $35.

Common in New York and Los Angeles, so-called blow-dry salons have begun to invade Boston. They are being embraced by women frustrated at seeing their expensively coiffed hair turn limp shortly after a stylist spent hours setting it just right. Hard as it may be for men to understand, there is more than simple vanity at stake; many women see their hairstyles as critical to the image they project, and to have less than stellar hair can be deflating.

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