Their quest: to make life better after 50

Felice Shapiro (right, with managing editor Ronna Benjamin) is founder and publisher of BetterAfter50.com.
Felice Shapiro (right, with managing editor Ronna Benjamin) is founder and publisher of BetterAfter50.com.

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Naked in the Locker Room,” “Alternatives to Online Dating,” “What to Do When a Guy Hasn’t Called,” and “The Perfect Panty.”

These may be typical grabby headlines for any online lifestyle magazine, but, surprisingly, the reading audience here is the same group getting their AARP cards in the mail.

“We’re not dowdy. We’re not drippy. We’re fun,” said Felice Shapiro, founder and publisher of BetterAfter50.com, a site aimed at women navigating midlife. “We’re wide open to what others have to say, and we’re connecting on this site.”

BA50 — as the magazine has become better-known — has had remarkable influence given its young life. Launched in late 2011, BA50 today attracts more than 1 million monthly page views and has more than 10,000 fans on social media. Shapiro has also organized live motivational conferences, the latest of which will be held Monday at Babson College.

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