Gisele to the Max

Expect to see even more of Gisele Bundchen in the new year. Tom Brady’s supermodel sweetheart has replaced Carmen Electra as the new face of Max Factor. The cosmetics brand is celebrating its 100th anniversary in 2009, and who better to celebrate it than the Brazilian beauty? (The omnipresent Aphrodite is on the cover of the new issue of Arena magazine.) Ads for Gisele’s Max Factor campaign — her ColorGenius Face Collection — won’t start showing up in fashion mags until next month, but we scored a sneak peek. In other Bundchen business, we’re told her Ipanema sandals have sold more than 25 million pairs, making them the No. 1 sandal in the world, usurping the top spot from Havaianas.