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25 Most Stylish Bostonians of 2008 -- Bill Emery

By Christopher Muther
Globe Staff / November 18, 2008
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Bill Emery

Age: 45

Residence: South End

Occupation: Managing partner, 28 Degrees; interior design business consultant

I imagine you probably have to maintain a certain standard of fashion given that you're partnered in an upscale lounge. I would say yes, but it's pretty much the standard I've always had. I don't think I've altered it because of 28 Degrees.

Have you always been interested in clothes? Yes.

Let's go back. When was it that you first paid attention to your clothes? Was it when your mom laid out your clothes for you as a child and you tossed them aside? It probably came from my parents and the way that they dressed, and my aunts and uncles. It was always that very preppy New England style. I even had that when I was back in high school and college. I always wanted to dress up a little bit more because I think it says a lot about the person.

How would you assess the style of your clients at 28 Degrees? We wanted a very sophisticated, chic, diversified crowd for 28 Degrees. I really feel like we did get that. For the most part, I think the people who come in here are well dressed. We wanted to bring that New York-South Beach-LA kind of feel in 28 Degrees. Is it to the New York level? Probably not. But for Boston I think it's very sophisticated.

I know you like to shop at Saks Fifth Avenue. Do you have other favorites in Boston? Neiman Marcus. I go to Barneys for dress shirts. Reiss on Newbury Street. Occasionally Armani. There was always the fun of going to Filene's Basement. I'm kind of disappointed that the downtown store closed because I loved the automatic markdown. It was great looking for the real bargains there.

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