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25 Most Stylish Bostonians of 2010 -- Naomi Mirando

Naomi Mirando (Globe photo / Essdras M Suarez)
By Sarah Mupo
Globe Correspondent / November 18, 2010

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Naomi Mirando

Age: 29

Occupation: Stylist, personal shopper, and wardrobe consultant who became her own boss this year

Residence: South Boston Seaport District

What was the transition like from working for other companies to being in charge of your own business? Really tough, really hard. You’re pretty much working 24 hours a day. And you don’t have other people marketing for you — you have to do everything yourself. It’s all by word-of-mouth, and I’ve gotten a lot of gigs from friends of friends of friends. It’s been really interesting, but definitely a lot more satisfaction at the end of the day. I don’t have to be somewhere at 6 o’clock in the morning until 8 o’clock at night because someone told me to. It’s because I want to.

When you’re helping people out with their style, is it hard to balance what a person wants with how you think he or she should dress? It is, because, obviously, I would like to put everyone in what I want to wear. But I think people are so concerned with what’s in right now or what’s trendy versus knowing who they are personally and what works best for them. I think people need to have more fun with their wardrobe, like when they wake up in the morning — they need to experiment and play because if they don’t try things together, they’ll never know. I’m a firm believer in being comfortable in your own skin. I think the sexiest thing a man or woman could wear is the confidence they have, because you can see through it when they’re not really comfortable wearing skinny jeans or a certain top.

Where does your passion for style come from? It’s really weird because my mom’s a nurse and my dad’s a lawyer, so they were never really into styling. But my older sister used to read Vogue and all that stuff, and she would sketch in front of me, and I was always inspired by her sketches. As I got older, I started making my own clothes, like right before high school, and I would design my own accessories.

Do you ever dress down? Even when I get to the grocery store, I try to think what I’m going to wear. I never know who I’m going to run into. But I do own sweatpants, but that’s usually behind the closed doors. (Laughs.)

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