Avon taps Bon Jovi for new Unplugged fragrances
NEW YORK—Jon Bon Jovi is going Unplugged in a bottle.
The company said the inspiration for both scents is the unique feeling one has listening to a favorite song. The goal is "an emotional connection."
The women's version, which will be available through Avon representatives and online in October, is a floral oriental perfume, and the men's is a woody floral musk fragrance. It will go on sale in November.
Both Avon and Bon Jovi said admiration for each other's involvement in philanthropy largely drew them together as partners.