As a late February chill whipped along Newbury Street last week, the Fresh flagship store debuted a sleek new look. The homebase makeover for the natural cosmetics retailer adds lots of sparking spotlights and brilliant white-on-white décor. Many of Fresh’s best customers joined owners Lev Glazman and Alina Roytberg to celebrate the new look and the launch of a new fragrance: the springy Cannabis Rose.

-Linda Laban, Globe Correspondent