Try selecting a lunch bag for your kid these days.
Lands' End devoted a whopping 10 pages to the lunch bag in this month's catalog.
There are bags with initials stamped on them. You prefer a full name? No problem. There are butterfly motifs, as well as baseballs, footballs, horses and cats.
There's the roll-top lunch sack style, which looks just like a paper bag except its canvas like.
There's the hot-stuff style, to accommodate soup (like any mom is packing that these days).
The choices roll on.
It's almost rather stressful. Is the cat motif too babyish for a second grader? The soccer emblem too cliche? Are these bags too big, in light of the obesity epidemic?
My computer won't allow me to display these bags for you but you can check them out online at landsend.com:
Meanwhile, Children's Place has bags too:
I like this at Target:
Online, LillianVernon.com has cute ones:
All of this selection and it's only July 20. Better move fast.