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Go Target

Posted by Christopher Muther  March 19, 2008 01:07 PM
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I know how you ladies love your Tar-jay (I only wish they'd get a bit fancier on the men's side), so you'll be excited to hear that the department store is debuting a new label called GO International. The inspiration behind the label is something like this: Designers for the store "canvassed the globe to find the newest fashion trends, and translated them into easy-to-wear and low-cost ensembles." Translation: Cheap knock-offs! But wait a minute, isn't that what H&M does already?

This isn't to be confused with the store's Go International designer program, which enlists up-and-coming designers to create lines for the store.

The first Go International label collection launches April 13 and includes some very hip pieces, such as a mod shift dress with circle pockets, wide leg trousers, and boyfriend blazers. Prices range from $16.99 to $49.99.

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ABOUT STYLEPHILE The Globe's Style writers dish about home design, fashion, and celebrity style.

Contributors

Christopher Muther (@chris_muther) writes for the Globe's Style section.

Hayley Kaufman is editor of the Style section.

Rachel Raczka (@rachelraczka) is the lifestyle producer for Boston.com.

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