Going for the gold
When Puma introduces new designs, the ideas are often conceived in Boston. But for its new Olympics-inspired products, the design came from students at Central Saint Martins College of Art and Design in London, where Puma is one of the sponsors of the city's fashion week. The challenge to students was to create a stylish, Olympics-inspired bag to hold sneakers -- or anything else an athlete may need while fashionably strolling the Olympic Village. The winners of the student challenge were George Omerod's medallion bags, which are gold lame sacks that resemble Olympic gold medals, and Sander Lak's ring bags, which, in total, look like the five Olympic rings. The bags join Puma's other Olympic designs, including a Jamaican team track jacket and other jackets from some of the 17 countries that Puma sponsors in the games. The bags, made in limited numbers, are being sold at Puma stores, including the Boston location, for $49 to $300. 333 Newbury St., Boston, 617-391-7091, www.puma.com.
Contributors
Hayley Kaufman is editor of the Style section.
Rachel Raczka (@rachelraczka) is the lifestyle producer for Boston.com.
