... and what better way to start than to say hello to Justin Timberlake and his clothing line William Rast:
Can we really call it his clothing line, though? Timberlake is more a partner in the William Rast line than fashion designer — that task is left to the creative team of Johan and Marcella Lindeberg — but like his New York restaurant Southern Hospitality, it's his affiliation that brings in celebrity buddies. At the Roseland Ballroom party on Saturday night, Jeremy Piven, Andy Samberg, and, an unlikely Anthony Edwards all appeared to witness Timberlake's vision, which was best characterized as somewhere between Southern culture on the skids and NASCAR chic.
Models emerged from the façade of a rustic cabin that looked as if it might have been cast off from Timberlake's film "Black Snake Moan." Thankfully, no models appeared to be chained to radiators. The idea of Southern, trailer park culture, was everywhere — from the scattered dead leaves on the floor of the ballroom to the waitresses circling the room with bologna and pineapple skewers.
The clothes closely followed suit. Models, styled like they were ready to brawl, walked the runway in denim cutoffs and studded denim vests. The only thing missing was a well-placed mullet. The Lindbergs leaned heavily on stereotypes of the American South, attempting to mix a "Joe Dirt" aesthetic with high fashion. Unfortunately it was the stereotyping that appeared to win the fight. Between the fringe and the distressed denim, an occasional well-tailored jacket emerged, but for a man who once pledged to bring sexy back, there was not much appeal to this debut.