Mad for Brooks Brothers
Bless your well-tailored hearts, Brooks Brothers. Here's what Women's Wear Daily is saying about an upcoming collection the retailer will release later this month. I will be first in line on this one, so please, step aside gents. This is what they wrote:
BROOKS GOES MAD: Men want to be Don Draper, so it was only a matter of time and business acumen before somebody launched clothing based on the most dashing and emotionally unavailable character in “Mad Men.”
The Emmy-winning show’s costume director, Janie Bryant, has teamed up with Brooks Brothers to create a “Mad Men” edition suit inspired by Draper and the other well-dressed cads at fictional ad firm Sterling Cooper. The limited run of suits — only 250 will be made — hit 10 Brooks Brothers doors and brooksbrothers.com on Oct. 19 and will be available through the show’s season finale on Nov. 8.
The collaboration highlights the growing relationship between the retailer and the hit show. For the first two seasons, Brooks supplied suits to “Mad Men.” This season, Brooks produced custom suits, ties and shirts designed by Bryant and based on the retailer’s archives.
Brooks is also planning to publicize the partnership via a stand-alone Web site that will also launch on the 19th.
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- Christopher Muther writes for The Boston Globe's Style section.
- Hayley Kaufman is editor of the Style section.
- Courtney Hollands is a senior producer for Boston.com.
I noticed that Jos. A. Bank has also recently produced a slimmer, more narrow-lapel, '60s-inspired line.