We are living in a material world
Madonna's Material Girl fashion line arrives at Macy's on Aug. 3, but you'll find that the face, voice, and inspiration for the line is Madge's 13-year-old daughter Lourdes -- who has taken to calling herself Lola (honestly, can pop stardom be far behind?) To help whip up appropriate frenzy for the line, Lourdes -- sorry -- Lola, blogs on the official website sounding every bit the 13-year-old she is. "Helluuur thurrrr, I’m Lola and this is my first blog entry so it’s kind of like ummmm…." In teenspeak, that means "Hello, I'm Loudres, and doing this until I can access my trust fund." Madonna isn't keen on letting Lola chat with reporters, but she doesn't mind for the Material offspring blogging about her love of the 1980s.
The collection, which will sell between $12 to $40, is inspired by Madonna's greatest looks (sadly, no 1990 cone bras or bustiers). As long as there is no sign of the dowdy track suits she designed for H&M a few years back, we'll be satisfied.
-- photo from WWD
Contributors
Hayley Kaufman is editor of the Style section.
Rachel Raczka (@rachelraczka) is the lifestyle producer for Boston.com.







