Goodbye, new Gap logo
We hardly knew ye. Less than one week after the retailer unveiled a new lowercase Helvetica logo (right), the Gap has reverted back to its signature blue box (left):
[AP Photos]
The new logo was met with much criticism (in blog posts and comments on Gap's Facebook page) and gnashing of teeth in the font and design communities.
“We’ve learned just how much energy there is around our brand, and after much thought, we’ve decided to go back to our iconic blue box logo,” company spokesperson Louise Callagy told Bloomberg.com Monday.
What do you think, Stylephilers? Did Gap make the right choice in pulling the unpopular logo or should the brand have stuck to its guns? Much ado about nothing?
Contributors
Hayley Kaufman is editor of the Style section.
Rachel Raczka (@rachelraczka) is the lifestyle producer for Boston.com.
