My worlds collide with a new initiative from Bon Appétit, OpenTable, and Banana Republic that will debut a Desk to Dinner apparel collection launching next week. In addition to the men's and women's apparel collections that are suited to do just as the name implies (be worn from office to evening, if you please), the concept includes all-encompassing interactive online elements including a reservation system and Bon Appétit foodie news and restaurant trends on OpenTable's blog, Dining Check.
Scott Jampol, a VP for OpenTable, told The New York Times that the concept is a market-friendly response to the "foodie lifestyle" as an "emerging trend." While the clever folks at Eater reminded us of the fact that Bon Appétit editor-in-chief Adam Rapoport is a natural choice for the fashion-cum-foodie crossover project, having served 10-years at GQ before joining the culinary glossy. Perfecto!
However, it made me think: What if fashion and food collided in Boston? Here are some of my ideal dapper dining combos in the Hub:
Any suggestions of other Boston restaurants and designer pairings? I'd like to see The Row appropriately matched up ... perhaps with Clio? Or someone like Rachel Antonoff with a food truck ... ideas? Tweet them at me @RachelRaczka!