Call it perfect timing, but GANT's Fall/Winter 2012 campaign flick, which features several Boston/Cambridge landmarks, pushed through to YouTube just as the brand opened its new Newbury Street doors. Babson grad and GANT designer, Michael Bastian, recalled his collegiate days in the Hub, letting the city be his guide for his collection this season and its subsequent campaign. The designer left a rather personal (and touching, if we do say so ourselves) note on the collection and his inspiration:
"This season is probably one of the closest and most personal since it’s based on my own personal memories and experiences of living in Boston while I went to University there; the friends I made, and the unique style of the time (mid ’80s) that seemed to be a perfect balance of classic preppy, sports utility (it’s cold there in the winters) and the fashion influences inspired by the MOD revival that was happening at the time."
The short was filmed here in Boston, so here's our real question -- where were we when all these beautiful male models were frolicking the city?
Perhaps we'll find them at the new GANT store location at 324 Newbury St. Probably not. But maybe.