Aram Boghosian for The Boston Globe
Tonight is Boston's second official go-around for Fashion's Night Out and while you may have caught today's roundup of events in The Boston Globe, we're breaking it down a bit further for our digital friends. The evening's main draw is shopping and supporting local commerce with good cheer, great heels, and an open wallet, but while most participating shops are extending their hours and offering some incentive to shop, via discount or freebie with purchase, we know what you really want to know: What can you get/do for free?
Southie-based Rue La La's social team will be patrolling Newbury with Rue Recharge kits, featuring freshening towels from Bliss, bobby pins, band-aids and safety pins, tucked away in a branded plastic tumbler. Team Rue will also be setting up camp at Nanette Lepore (119 Newbury from 6-10 p.m.) where the cocktails, small bites, and door prizes will be flowing freely.
Newbury-newbie scott james (173 Newbury) will be handing out Bully Boy-fueled booze and Fashion Survival kits, which we're being told will have "an array of tools to spruce up for the night" along with a ticket to the Revere Hotel's FNO after-party at The Emerald Lounge (200 Stuart from 10 p.m.-2 a.m.)
The gals at Georgetown Cupcakes (83 Newbury) are handing out free "runway red" velvet FNO-themed cuppies to anyone who asks while Sweet (the 225 Newbury location) is doling out their sugar-rush-inducing frosting shots while screening fashion-inspired flicks. (They'll also be selling limited-edition "ready-to-eat" cupcakes designed by local talents: Daniela Corte, Michael De Paulo, and mike&ton for $4 a pop! Sweet!)
Hairo Wash and Blowdry (135 Newbury) will open their doors from 6-10 p.m. for complimentary quick styling (and "smoothing," we're told) and cotton candy. G20 Spa and Salon (278 Newbury) will also offer similar services to the first 30 through the door.
Madewell (329 Newbury) is luring folks in with the promise of a cupcakes and a braid bar, where skilled braiding pros (that's a real thing, trust us) will twist and turn an on-trend 'do gratis before (or after) you hit the shops.
In addition to screening the film version of Capote classic, "Breakfast at Tiffany's" at sundown, the Prudential Center is teaming up with Sephora to provide 10-minute mini makeovers for movie-goers.
As Go To It and the Globe mentioned, the two biggies of the night are inside Copley Place, featuring fashion from Neiman Marcus, Jimmy Choo, Vince, Elie Tahari, and Wolford, and at the Center Stage outside Joe's American Bar and Grill (181 Newbury), featuring fall looks from some of their Newbury neighbors.
Cafeteria is presenting what they're calling the "Moet Ice White Party," which will feature music by Hotflash and the English Tom Trio, accompanied by a fashion show by Dedham-based sportswear label, 47 Brand.
Life is Good's flagship (285 Newbury) is getting in the groove by hosting an outdoor fashion show, complete with games to be played and a live concert by Jamie Kent & the Options at 8:30 p.m., followed by Air Traffic Controller at 9:30 p.m.
Safar (235 Newbury) is hosting another "live photoshoot" with Scoozi, featuring the work of five aspiring designers outside their salon.
Are you going out tonight? Use hashtag #FNOBoston and check back tomorrow when we do a roundup of our favorite Tweets, Instagram shots, and pictures of the night!