Despite a relatively lackluster list of collaborations for 2012 (and perhaps as a form of redemption for the great Neiman Marcus disappointment over the holidays), Target is kicking off 2013 with the upcoming collection from Prabal Gurung. The New York-based designer, who has dressed everyone from Kate Middleton to Michelle Obama, gave us a sneak peek of the flashy floral collection in October but it wasn't until this week that we got the full lookbook at our finger tips. The 80-plus collection of accessories, apparel, and footwear will hit all Target store locations and the web (with several online exclusive styles) on February 10 and ranges in price from $19.99 to $199.99. Actress Olivia Thirlby will be the face of the New York City-centric ad campaign debuting closer to the release date.
Target will quickly follow up with their first evening wear-focused collaboration with uber stylist Kate Young, debuting mid-April. Young, who may be best known for dressing Natalie Portman and Michelle Williams for the red carpet, previously worked with Macy's INC line for a contemporary sportswear collection last year.
We think it's an appropriate step-up for the big box retailer as Kohl's enters the capsule market with their every-so-promising DesigNation collaborations, including Narcisio Rodriguez last fall and Derek Lam this spring. Each collaboration will be focused on an international city, which if we all remember Target's original location-based GO! International collections, can be formulaic for success. Lam's upcoming line will be inspired by Rio de Janeiro.
For now, here are some of our favorite looks from Prabal Gurung for Target.
Footwear is surprisingly strong for a capsule (and primarily online-only so set your alarm clocks, ladies) and the party dresses are pretty enough to make us wishing the winter away already.
Will you shop this collection? Will you follow our tips for shopping a Target collab on its release date? Are you still mad at us for advising you to get your game face on for the Neiman Marcus collaboration only to find fully stocked shelves and clearanced out prices weeks later? (We're sorry.)