20 brand new beauty finds for $20 or less

Want to add something adventurous to your 2013 beauty arsenal without spending a small fortune? Here are the 20 brand new finds that we're most excited about, all for $20 or less. -- Erica Thompson & Rachel Raczka

L'Oreal Colour Caresse Shine Stain
Strikingly similar to Yves Saint Laurent's coveted Rouge Pur Couture Vernis à Lèvres glossy stains, L'Oreal's new gloss-stain hybrids come with a much easier to stomach price tag. Each water-based lip color dries to a long-lasting shiny finish and comes in 12 on-trend shades. (We've been living in Pink Rebellion -- a sheer rosy pink.) $9.99 at Target store locations.

Olay Fresh Effects Va-Va-Vivid! Powered Contour Cleansing System
The set, that "guarantees" a 400 percent “better” clean, includes a battery-operated cleansing brush, designed to fit the contour of your face focusing on the T-zone, hairline, and nose, as well as a shine-minimizing cleanser. The kit is part of Olay’s new “Fresh Effects” line for 2013. $14.99 on Drugstore.com.

L'Oreal Paris Féria Wild Ombré hair color kit
This box kit contains the step-by-step instructions and equipment needed for users to recreate the trend at home. Available in three shades for varying degrees of dark-to-light gradients: medium to dark brown; dark blonde to light brown hair; and light to medium blonde hair. $10.99, Amazon.com.

NYC 'Applelicious' Glossy Lip Balms
Infused with a hydrating blend of Shea butter, jojoba and avocado oil, these dual-shade lip balms insure smooth lips and an even smoother application. $3.99 each at CVS store locations.

Maybelline Color Sensational Vivids lipstick
Prep for spring with 10 super pigmented shades, ranging from Brazen Berry, an eye-popping purple, to Pink Pop, a true bubble gum pink. Unlike most tradition 'sticks, the Vivids collection is made with a honey nectar formula for lip nourishment and hydration. Target.com, $5.49.

Sally Hansen Salon Effects™ French Mani
With no drying time and an easy peel-and-stick application, it’s hard to find a reason to visit the salon. The manicure lasts up to ten days and won Cosmopolitan’s 2011 beauty award for "A Mani that Lasts for Real." The 2013 update includes glittery French tips for those who haven't been able to master an ombre sparkle effect of their own. CVS.com, $12.99.

Suave Professionals Moroccan Infusion Deep Conditioning Shine Mask
This deep conditioning mask infused with Moroccan Argan oil claims to hydrate, soften, and add shine to hair when used in place of a regular conditioner one to two times a week. $3.49 on Soap.com.

Essie Sleek Sticks (pictured)
Available in 12 trendy prints and patterns with equally trendy names ('Oh My Gold' and 'Don’t Cheetah on Me' are among our faves), the DIY nail decal set includes 18 nail stickers, a cuticle stick, a file, and a buffer. Target.com, $9.99.

Neutrogena Crease Proof Eyeshadow
This product’s built-in-primer not only alleviates a step of preparation in the morning, but also prevents fading, smudging and creasing throughout the day. The anti-oxidant formula goes on sheer and boasts brightening effects. Ulta.com, $8.99.

Nivea Lip Butters
The pocket-size balm comes in three new flavors (Raspberry Rose Kiss, Caramel Cream Kiss, and Vanilla & Macadamia Kiss) tucked away in a charmingly old school tin. The formula blends shea butter and almond oil to moisturize and hydrate lips with the claim that a smear will improve kisses. $3.99 at most drugstores.

Maybelline Rocket by Volum' Express Mascara
Available in blackest black, very black, and brownish black, the washable mascara (also available in waterproof) contains a micro-bristle brush suitable for battling clumps and building volume. $7.99 at Ulta.

CoverGirl Queen Collection Jumbo Gloss Balm
Available in 16 different shades, the crayon-shaped lip balm contains mango and Shea butters for a silky smooth application. The shades, when first applied, go on sheer but can be layered for maximum "pow!" factor Target.com, $6.99.

L'Oreal Telescopic Shocking Extensions Mascara
A super skinny brush that boasts 200 bristles delivers product to every corner of your lash line. The formula claims to contain "Liquid Extension" that adds length and definition to each and every lash while the waterproof version (also available in regular) holds a curl like a champ. $9.95 at Rite Aid store locations

Herbal Essences Smooth and Shine Collections shampoo and conditioner
The hair care brand will reintroduce their two classic formulas (updated to be silicone and sulfate-free) from the '90s in their iconic bottles and scents in February. It's a bit early for this list but we're so excited we can't contain ourselves. Whether or not the brow-raising commercials (above) will also be renewed is up for debate. Pricing TBA, at most drugstore and discount store locations.

Kate Moss for Rimmel Lasting Finish Matte lipsticks
The mega model's popular long-lasting lipstick collection now comes in five new high-pigment matte shades that claim to last up to eight hours. The line was recently given Allure's stamp of approval for Best Beauty of 2012. $5.79 at Walgreens store locations.

Vidal Sassoon Pro Series Hair Care Collection
The new range from the Boylston Street beauty icon includes five care and styling sub-collections; color, moisture, repair, volume, and smooth; a styling and finishing collection; and at-home color kits, all priced to please. Collection starts at $2.47, Walmart.com.

Wet 'n Wild Fergie Centerstage Collection To Reflect Shimmer Palettes
Using “baked” technology, this shimmery complexion highlighter blends three tones in one palette to create a high-pigment reflective finish. Available in "Carnival in Rio," a deep bronze, "Rose Golden Goddess," a blend of bronze and pink, and "Rose Champagne Glow," a sheer pale pink highlight. $5.99 at Walgreens store locations.

IMAN Skin Tone Evener BB Cream SPF15
Jumping on the BB cream bandwagon, this version features a sunscreen, moisturizer, and a tone-evening, paraben-free formula for a full-coverage foundation. $20, Ulta.com.

Burt's Bees Tinted Lip Balms
Heavy in moisture and light in color, these all-natural sheer color balms are made with shea butter and botanical waxes. Burt’s Bees recently added four brand new colors to the collection for 2013: Blush Orchid, Caramel Daisy, Petunia, and Sweet Violet. $7, Burtsbees.com.

bareMinerals Loud & Clear Lip Sheer Duo
The sheer gel gloss set (below) comes in a lipstick-like applicator for easy application and storage. Made with shea butter and jojoba seed oil, the product moisturizes and conditions lips, while adding a sheer wash of bright color and shine. $19 for a set of two, QVC and QVC.com starting January 21.