1983: MIT professor John Little, now called the father of marketing science, and his grad student Peter Guadagni publish a landmark paper analyzing early bar-code and loyalty-card data. It shows how customers’ past purchases can be used to predict their future ones.
2011: Quincy’s Modiv Media introduces the ScanIt! app at Stop & Shop. Modiv says its scanning technology now influences more than 1 million grocery trips every month.
ON THE GO
> We visit a grocery store 74 times a year, on average.
> The average man spends 39 minutes shopping in a traditional supermarket; the average woman: 42.
> More than half of our visits to food stores are so-called quick trips, in which we buy 5 or fewer items and spend less than $40.
Items we buy far more of than the national average, according to Progressive Grocer:
> Tea: 52 percent more
> Pasta: 46 percent more
> Puddings and desserts: 45 percent more
> Canned seafood: 38 percent more
> Refrigerated drinks: 36 percent more
TRY OUR NEW RECIPES
Among the best-selling new products of 2011-12, according to SymphonyIRI:
> P.F. Chang’s frozen meals
> Oscar Mayer’s artificial-preservative-free line (including Angus hot dogs)
> Thomas’ bagel thins
Among the bestsellers expected in 2012-13:
> Dannon Oikos Greek yogurt
> Skinny Cow chocolate candy
> Starbucks K-Cups
> We’re buying 47 percent more store brands than we did before the recession.
> Our coupon use grew 27 percent between 2008 and 2009, the second-highest spike in history.
> 52 percent of us use technology in our grocery shopping, most often searching for online coupons.