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NEW YORK — Chobani says it will air its first Super Bowl ad this February, a move intended to make the Greek yogurt company more of a household name.
The debut on advertising’s biggest stage comes as Greek yogurt continues to surge in popularity. Known for its thick texture and tart taste, Greek yogurt now accounts for more than a third of the US yogurt market, up from just 1 percent in 2007, according to a report by Bernstein Research. And the figure is expected to top more than 50 percent in coming years.
Chobani is the market leader, but says only about a third of Americans are familiar with its brand.
To boost awareness, the company hired Peter McGuinness as its first chief marketing officer four months ago.