Emily Wilson’s start-to-finish meal-planning app

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Two years ago, Emily Wilson left a catering job at the Metropolitan Museum of Art in New York to take another job developing menus for galas, family events, and non-profit dinners for the American Museum of Natural History. Her roommate’s then-boyfriend, Jonathan Vlock, approached her about helping to develop a food-related app and website, Cooking Planit, in which you locate a recipe and follow step-by-step instructions to plan a complete menu. Vlock and fellow cofounder Tripp Wiggins were looking for “a more streamlined source that could give them the full meal package, especially with dietary restrictions, rather than scouring the Internet for recipes,” Wilson says. “It was sort of a dream job because I already thought about food all the time.”

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