Choose chocolate? Naturally.

Hoping to provide his 10-year-old son Cyrus with a healthy snack, Bahram Shirazi founded a company in New York that offers all-natural chocolate bars. Shirazi’s wife, Isabel, was the inspiration for the name: Q.bel. (She prides herself on quality ingredients.) Each colorful Q.bel package contains two chocolate-covered rolls or bars ($1.39). Dipped in Belgian chocolate, both have a crunchy, crispy texture. Rolls, similar to Pepperidge Farm Pirouette cookies, are thin and filled with milk chocolate, dark chocolate, or peanut butter. Bars might be flavored with a hint of mint or sprinkled with crispy rice. Now Cyrus is snacking well. Available at Whole Foods Market, 15 Westland Ave., Boston, 617-375-1010; Harvest Coop Markets, 581 Massachusetts Ave., Cambridge, 617-661-1580 and 57 South St., Jamaica Plain, 617-524-1635.