PLANO, Texas —
The company is seeking to attract customers who are looking for healthier products.
The snacks will not contain any artificial or synthetic ingredients, including artificial flavors or preservatives and monosodium glutamate (MSG). Six dozen varieties of Frito-Lay products will be made with all natural ingredients, including the products above plus its Baked Brand snacks and Rold Gold pretzels.
“Many of the unflavored snacks in our portfolio are already made with all natural ingredients, and we’ve focused on expanding our portfolio of products with all natural ingredients to include more of consumers’ favorite flavored products,’’ said Ann Mukherjee, senior vice president and chief marketing officer at Frito-Lay.
The reformulated products will have a stamp on their packaging identifying them as being made with all natural ingredients. A marketing campaign that includes TV and print ads, in-store promotions, and Facebook tie-ins will begin Saturday.
