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Product Reviews

Stars’ products not necessarily of star quality

Food products backed by celebrities don’t always live up to their billing

Consumer Reports / November 20, 2011

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Many celebrity products cost two or three times the price of leading national brands, but Consumer Reports’ recent tests of 26 celebrity goods reveal that a famous name is no guarantee of a starring role. Only three of the 26 celebrity goods were rated “Excellent:’’ Giada De Laurentiis Tomato Basil pasta sauce, Wolfgang Puck Tomato Basil Bisque, and Mario Batali Marinara sauce. Ten products were rated “Very Good.’’ Half of the products tested were only rated average.

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