Joann Flaminio, president of Boston Athletic Association, and Bill Rodgers (center), four-time Boston Marathon champion, joined Boston Beer Co. founder Jim Koch today at the brewery's Jamaica Plain headquarters to announce the creation of a new beer, Samuel Adams Boston 26.2 Brew, to commemorate the 2012 marathon, and to start its brewing.
The beer, which will be light in body and low in alcohol, will be available at race-related events, and at pubs and restaurants in the Boston area, particularly those along the marathon course, which runs from Hopkinton to Copley Square.
They also announced that the Boston Beer Co. is the official beer sponsor of this year's marathon. The full announcement is below:
(Photo by Bill Brett)
The Boston Beer Company, brewers of Samuel Adams beers, announced today that it's helping to celebrate one of Boston's greatest traditions -- The Boston Marathon.
The brewery will be the official beer sponsor of the 2012 Boston Marathon, one of the most revered and challenging races in the world. To celebrate, the Samuel Adams brewers are developing a special commemorative beer to mark the heralded event. This is the first time Samuel Adams has partnered with the Boston Athletic Association for the Marathon.
"Our partnership is a perfect fit because of our shared history: a Boston-born brewery joining the biggest of Boston traditions," said Jim Koch, founder and brewer of Samuel Adams. "I released my first batch of Samuel Adams Boston Lager to the public on Patriots Day in 1985, the day of the Marathon right here in Boston. I faced a lot of challenges getting that first brew packaged and distributed in time, but I had set Patriots' Day as my deadline. About half of our first 25 accounts were within three blocks of the finish line. So, the Marathon's finish line was my starting line," added Koch
The brewers of Samuel Adams beers have been working hard to develop Samuel Adams Boston 26.2 Brew," a special beer which will be available at race-related events, as well as pubs and restaurants along the Marathon route and around Boston.
"We at the B.A.A. are very pleased to be partnering with another Boston institution," said Joann E. Flaminio, B.A.A. President. "The Boston Marathon is all about Boston and all about competitive success in a challenging environment. The same is true of the folks at The Boston Beer Company and Samuel Adams. They are our neighbors here in town, and they have gotten where they are through the same hard work that we see from all of the athletes from around the world who work hard to qualify to run the Boston Marathon each year. We are delighted to join with Jim Koch and all of his colleagues in saying to 27,000 competitors from around the globe, 'Welcome to Boston', 'welcome to our home town.' We're proud to have you here and to enjoy what we have to offer."