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Sierra Nevada named official Head of the Charles beer sponsor

Sierra Nevada Brewing has agreed to a three-year sponsorship to become the official beer of the Head of the Charles Regatta, held annually in Boston and Cambridge. The 49th annual regatta will take place this year on Oct. 19 and 20.

Regatta participants and spectators will be able to taste Sierra Nevada’s offerings at multiple pouring locations along the Head of the Charles course throughout race weekend, including the Reunion Village, Eliot Bridge Enclosure, and Director's Tent. More information about the regatta is available on the event's official website.

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