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Negroni Week

Posted by Josh Childs  May 27, 2013 02:48 PM

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Gaspare Campari (yes that Campari) invented the famous bitters in his bar sometime in the 1860s. The herbal liqueur was most famously mixed with vermouth and soda, called the Milano-Torino. (Campari is made in Milan and Cinzano Vermouth hails from Turin). Somewhere around 1910, American tourists seemed to have an insatiable thirst for the drink and it became better known as the Americano. Was this an homage to Americans or perhaps that Americans couldn't pronounce Milano-Torino?

The drink continued it's transformation in the 1920s when in his local in Florence, Count Camilo Negroni asked for his favorite drink to be fortified even more by adding gin instead of soda water and an orange peel rather than lemon to visually distinguish the two. Boom, cocktail.

So famous the drink that Imbibe Magazine is encouraging National Negroni Week this week, so let's follow suit and order one out! While I don't know of any bars specifically celebrating, I roped social media guru and bon vivant Rebecca Jane Millette to sample a few and send me photos back (pictured below).

Negroni 1 oz Gin, 1 oz Sweet Vermouth, 1 oz Campari, straight up/rocks, orange garnish.

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Coppa, South End

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Deep Ellum, Allston

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Silvertone, Boston

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