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Starbuck, singular?

Posted by Devra First January 23, 2008 05:36 PM
dollar1.jpg


And on the other end of the coffee spectrum, the Wall Street Journal reports today that Starbucks is testing a $1, 8-ounce cup of coffee and free refills on some of its offerings. The tests are taking place in the Seattle area.

A buck is cheaper than a cup of coffee at McDonald's and Dunkin' Donuts, reporter Janet Adamy points out.

The pressure's on -- things slowed for Starbucks last year, milk prices are up, McDonald's is introducing espresso drinks. (McMacchiato has a nice ring to it, don't you think?) But does Starbucks really want to appear cheaper than McDonald's and Dunkin' Donuts? Downscaling feels like a backward solution for a chain that made its name on seeming upscale. Starbucks might be better off buying these for some of its major branches and getting back to its coffee geek roots.

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About Dishing What's cooking in the world of food.
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Sheryl Julian, the Globe's Food Editor, writes regularly for the Food section.
Devra First is the Globe's food reporter and restaurant critic. Her reviews appear weekly in the Food section.
Ann Cortissoz is on the staff of the Globe and writes the First Draft beer column for the Food section.
Stephen Meuse writes about wine for the Globe's Food section. His column on Plonk ($12 and under wines) appears on the last Wednesday of the month.
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