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An update on James Hook & Co.

Posted by Devra First July 31, 2008 11:38 AM

jhook3.jpg jhook4.jpg

In the course of reporting yesterday's story about the low price of lobsters, I spoke with the folks at James Hook & Co. The lobster company's landmark waterfront building was destroyed by fire at the end of May.

Co-owner/lobster slinger (his terminology) Eddie Hook had good news.

The company has been operating at 339 Northern Ave., the other end of the avenue from its old location, but a return to its original, and rightful, place is imminent. Hook reports things are moving ahead. The demolition of the old structure is finished; the site is clean and ready to be reoccupied. They're bringing in modular trailers, likely this weekend, and it looks as though retail business will return to the corner in the next couple of weeks. They plan to have the full line of seafood back on site.

Says Hook: "We're going to rebuild the lobster company, the store, and maybe some kind of eatery where people can stop, have a lobster product, and enjoy a place to sit down and get a good view of the harbor."

Sounds a lot like the old James Hook to me. I can practically taste the lobster roll already.

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15 comments so far...
  1. That is such great news! Out of the ashes comes renewal.

    Posted by Janice Macy July 31, 08 01:52 PM
  1. I was afraid that James Hook would move elsewhere, and who could blame them given the value of the land they sit on? However, Hook is the only reminder of Boston's waterfront working past, and it would be a shame if they were not there. The last thing the city needs along that stretch is another hotel or luxury condos.

    Posted by mothermitzi July 31, 08 02:57 PM
  1. Excellent! Good for them.

    Posted by LittleEthel July 31, 08 03:16 PM
  1. Sounds to me like Eddie Hook ought to be running the city. Talk about a guy getting it in gear. Tommy M. - take a lesson!

    Posted by Joe Madden July 31, 08 03:37 PM
  1. Great news... Good luck, Hooks!
    How about a large porch or roof deck with a raw bar?

    Posted by FM July 31, 08 04:11 PM
  1. Good news! Glad they're back.

    Posted by Sarah Smith July 31, 08 04:22 PM
  1. Glad things are looking up, and a sit-down restaurant sounds great.

    Posted by Marie Martin July 31, 08 04:54 PM
  1. I'll take James Hook & Co over ANY 5 star restaurant ANYWHERE! Glad to hear they are doing so well. Please let us know as soon as they are open for business!

    Posted by Lisa July 31, 08 04:59 PM
  1. Was thrilled to learn that you are rebuilding, and now I know that you are at 339 Northern Ave. ... so I can stop by and pick up some great fish etc. Congrats on going ahead with your plans and to all of the brothers.

    Ann Fain (your friend from the Women's Community League of Weston)

    Guess you lost the little decoration of the boat with the little fishermen in it. Oh well...

    Posted by ann s. faom July 31, 08 06:29 PM
  1. These guys are absolutely fantastic. I had to hunt around for the new location, but everything was same as always (service, smiles, thank you's). I tell all the tourists that a visit to Boston isn't complete until they go to James Hook. Can I lose weight on an all lobster diet? :-)

    Posted by Sam Davis July 31, 08 06:45 PM
  1. I can't wait to have a lobsta roll!

    Posted by Scott W July 31, 08 07:15 PM
  1. Hi! We were so sad about the fire. My husband grew up in the Boston area and then moved to St. Louis, and so many times we had lobsters shipped to St. Louis. My son living down the street from your place recently called me in San Diego and told me about the fire. His voice sounded as though a family member died. SOooo many times we were in your place, and the last time my husband and I were there from S.D. we bought lobsters and carried them to my son's apt. a few blocks down the street. Stopped to have a drink and they were teasing us about Hook lobsters crawling out of the box. Much FUN! Good luck!! We'll be back. Prayers go your way!!!

    Posted by Joanne O'Toole July 31, 08 10:18 PM
  1. We are very glad to hear that you are making such positive progress. Hook Lobster has provided contributions to our favorite charity for cystic fibrosis, and holds a very special place in our hearts. We'll see you again soon!

    Posted by The Nadeau Family August 1, 08 06:42 AM
  1. Oysters, oysters, oysters!! More than one variety, on ice please?

    Posted by DG August 1, 08 01:14 PM
  1. Lots of love, prayers, and congratulations to the Hook family for hanging in there and knowing that the Boston waterfront will once again be thriving when their colorful building is standing where it should be.

    Barbara,
    Quincy, Ma.

    Posted by barbara mcgregor August 7, 08 04:13 PM
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Sheryl Julian, the Globe's Food Editor, writes regularly for the Food section.
Devra First is the Globe's food reporter and restaurant critic. Her reviews appear weekly in the Food section.
Ann Cortissoz is on the staff of the Globe and writes the First Draft beer column for the Food section.
Stephen Meuse writes about wine for the Globe's Food section. His column on Plonk ($12 and under wines) appears on the last Wednesday of the month.
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