Your Name on Toast

Who would pay hundreds of dollars for a piece of toast? The kind of altruist who'd like to drive traffic to his or her website while donating money to Oxfam Ireland.

Um, what?

Your Name on Toast is a charitable drive that will sell you a piece of toast for (currently) a minimum of $100. And for that sum, these folks will write your name (or the name of your organization, or a message) on the piece of toast. With a Sharpie. And then they will put an image of your toast on their website, with the amount you paid for said toast. All of the profits go to charity. And when people click on your piece of toast, a window opens and loads your website. The more you pay for a piece of toast, the higher your toast image is posted on the page, the more clicks you are likely to get.

For example, the toast to the left -- currently the piece that went for the most money, and thus the "top toast" -- leads to a Minneapolis-based marketing and organizational company called frank. The one below links to Griffin Valuation Group, based outside of Chicago. And the one above goes to iArchitects in Emeryville, Calif.

But you can no longer purchase a piece of toast for a mere $75. The minimum began at $5, but it's gone up.

Today's $100 minimum won't buy you any extra words, however, according to the "How it Works" section of the website:

"How many words can I have on my toast?

"Not many! Turns out it's really hard to write on toast. No more than about 6-7 characters per line, and no more than 3 lines is a good guideline."

But it's for a good cause. Your Name on Toast has donated more than $11,500 to Oxfam Ireland. And those clicks never hurt, either.