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Indomitable Verrill Farm

Posted by Sheryl Julian September 22, 2008 10:18 PM
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If you saw either of the stories in the Globe, or watched the tape Devra posted, you know that a fire destroyed Verrill Farm's stand in Concord late Saturday. Verrill Farm was started in 1918 by Steve Verrill's father, Floyd.

The fire didn't destroy their spirit. Food section contributor Rachel Travers, who shops at Verrill, went by yesterday and sent photos. The first thing Steve Verrill (pictured above) did was to set up a temporary farmstand so he could continue to sell his fruits and vegetables.

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"On Sunday morning," wrote Rachel, "I stopped by to see the awful sight in the light of day. It was a devastating scene brightened by Steve's wife, Joan, noticing a potted, blooming day lily that lived through the horror at the back of the greenhouse, which was attached to the farmstand. She placed it out front.

"Yesterday I went with a friend, Guida Ponte, a chef at Verrill, and a staff member who was inside when the fire broke out. We went through the catering kitchen, where people were scrubbing walls and equipment. In the back room I saw something beautiful: tubs and tubs of gorgeous freshly picked produce, which would have been delivered to area restaurants early this morning. Monday deliveries had already been made."

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"The Verrills have a world of neighbors and customers and chefs who want to do something. The family will rebuild, and I suspect they’ll be handing out turkeys by Thanksgiving."

Here's the address for contributions:

Verrill Farmstand Fund
Middlesex Savings Bank
1208 Main Street
West Concord, MA 01742

Rachel continues: "In the meantime, go get your pumpkins and catch the end of corn season. Verrill has always had some of the very best around. The positive spirit in the air is palpable."

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5 comments so far...
  1. So happy to hear the good news. Hope they go back to how they were and not make anything too fancy out of it. Years ago I used to go to Arena Farm, and then they had a fire. When they rebuilt they actually took all the flavor and country feeling out of it and it was more like a gourmet place to shop. Plus the prices went up. Hope this does not happen to Verrill.

    Posted by Sharon September 23, 08 01:53 PM
  1. Very happy news!

    Posted by Brian September 23, 08 04:58 PM
  1. Well, Arena is out of business now, so maybe that marketing decision proved to be a bad one!

    Posted by Janey September 24, 08 09:49 AM
  1. that's so inspiring!

    Posted by claire September 24, 08 01:02 PM
  1. Thank you, Verrill Farm, for reopening. The farm and your pies were the only thing my family of 4 could all agree on ever! Even on the coldest days of winter, standing outside armed with forks and the pie on the hood of the car, this is what brought our family together. Thank you.

    Posted by dianne September 24, 08 11:02 PM
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About Dishing What's cooking in the world of food.
contributors
Sheryl Julian, the Globe's Food Editor, writes regularly for the Food section.
Devra First is the Globe's food reporter and restaurant critic. Her reviews appear weekly in the Food section.
Ann Cortissoz is on the staff of the Globe and writes the First Draft beer column for the Food section.
Stephen Meuse writes about wine for the Globe's Food section. His column on Plonk ($12 and under wines) appears on the last Wednesday of the month.
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