Another sign of the times
Aujourd'hui is introducing Sunday-night suppers, a three-course, family-style menu for $55 per person that starts this coming Sunday, Oct. 12. According to the press release, it will feature chef William Kovel's "Five-Diamond spin on all of your favorite comfort-driven dishes." A sample menu features the likes of lobster and local leek potpie; roasted, herb-crusted pork loin from Stillman's with mashed potatoes, roasted onions, and buttered green beans; and heirloom apple pie with cinnamon ice cream.
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It sounds good, and you'll still be able to order from the regular a la carte menu. But it illustrates a shift the dining scene is seeing in the current economy: restaurants turning away from high price points and toward affordability and comfort food. When Aujourd'hui, a bastion of luxury dining, skews that way, change is really in the air. (No, $55 per person is not economy dining in the larger world, but it's all relative.)
The turn toward affordable comfort food is good for diners in ways that are quite clear. It also means that restaurants are less willing to take risks, present something different, create something exciting.
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Comfort food is comforting, delicious and accessible, a balm for troubled times. It can also be boring. It lets us wallow. Perhaps what we really need is something else -- food that challenges us, wakes us up, food that is forward-looking. Both presidential candidates are spouting change, and voters seem eager for it. There must be room for it on restaurant plates as well.
If all of the restaurants in town start serving mac 'n' cheese and meat loaf, it may help our wallets, but in some ways we'll be poorer for it. A lower mean price point is a good thing. The food doesn't have to be average, too.
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yeah.. I can see it now.. the dining room just full of families of 4 - all those down and outs who can't afford the gas to drive there.. paying $220 + tip + tax + drinks!!! The whole concept is flawed...... and the way it is presented in the article is just silly.
Oh.. and I'm sure they will just charge it on their already overcharged credit cards.... it's the American way!