Ben & Jerry's unveils new project

The latest from Ben & Jerry's? Ice cream that's as green as its native Vermont.

No, not ice cream that's green in color, but ice cream that may be easier on the environment.

Ben & Jerry's, the Vermont ice cream brand that's now part of Unilever, said that it is testing a "cleaner, greener freezer" that hopefully will minimize the freezer's impact on global warming.

“This is an important step for our business which we hope will clearly demonstrate that a more environmentally friendly refrigeration technology can work in the US market,” Walt Freese, Ben & Jerry’s chief executive, said in a statement. “The technology is commonplace in Europe with literally millions of home and commercial units in place.”

The headline of the company's press release: "Ben & Jerry's launches a new kind of cool."
(By Chris Reidy, Globe staff)