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Target Launches New Bridal Collection

Posted by Angel Babbitt  May 23, 2013 11:54 AM
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Just when I thought I had my 'Tarjay' addiction under control...

For Target.jpg

On Tuesday, Target launched TEVOLIO, a new collection of bridal wear sold exclusively on Target.com. TEVOLIO features a line of four affordable wedding dresses ranging in price from $69.99 to $129.99 -- budget-conscious brides-to-be everywhere rejoice! In addition to the bridal gown styles, TEVOLIO also features customizable dresses for the entire bridal party.

I enjoy the simple and modern design aesthetic coming out of this collection. These dresses would be ideal for a summer elopement or a carefree and casual outdoor wedding. Target is also becoming a more preferred place where fashionista-in-training types go to shop on a dime.

Noteworthy point: TEVOLIO offers each gown in a range of sizes spanning from 2 to 18!

This news comes just in time as I prepare to go wedding dress shopping tomorrow (I know, I'm cutting it way too close to the wedding date!). I hope to find the perfect dress for me, but it's good to know Target is providing a cost-effective back-up plan!

Check out the collection here.

This blog is not written or edited by Boston.com or the Boston Globe.
The author is solely responsible for the content.
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About this blog

Angel Babbitt is a bride-to-be who has worked as an independent Boston-based day-of wedding coordinator. She loves to advise her "bridal besties" on everything from tips on how to stay within budget to how to pick the right vendors. Now she will take heed to her own advice as she chronicles her journey to get down the aisle. When she's not moonlighting as The Bridal BFF, she works as a Marketing Manager for a non-profit organization in Boston. To reach Angel directly, send her an email at thebridalbff@gmail.com or a tweet at @TheBridalBFF.
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