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H&M Launches $99 Wedding Gown

Posted by Angel Babbitt Harris  March 12, 2014 11:25 AM

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Fact: Weddings are expensive.
Myth: Your wedding dress should be expensive, too.

I'm a firm believer that a bride-to-be should NOT go broke buying a dress for her wedding day. It's one day. Of course it's a special day, but let's keep it real -- most brides only wear the dress once. I got married last October and my dress is buried in the back of my closet somewhere...collecting dust!

Thumbnail image for HM-wedding-dress.jpg

Source: H&M

Kudos to Swedish retailer H&M for bringing a $99 wedding gown to the bridal game, giving price-conscious brides an affordable option as they navigate finding the perfect gown. The white dress pays homage to vintage 1930s Hollywood and features a fitted waist and beaded floral detailing along the collarbone. The dress will be available online and in stores later this month.

Brides-to-be, would you say yes to H&M's $99 dress?

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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About this blog

Angel Babbitt Harris, formerly of the Expertly Engaged blog, is now "Newly Wed" and learning how to navigate life as a happy wife. Angel lives for weekend getaways to Brooklyn with her husband and anything currently playing on Netflix. She works as a Marketing Manager for a non-profit organization in Boston. Need newlywed advice? Have newlywed advice to give? Reach Angel directly at or tweet her at @MrsHarrisTweets.

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