Fact: Weddings are expensive.
Myth: Your wedding dress should be expensive, too.
I'm a firm believer that a bride-to-be should NOT go broke buying a dress for her wedding day. It's one day. Of course it's a special day, but let's keep it real -- most brides only wear the dress once. I got married last October and my dress is buried in the back of my closet somewhere...collecting dust!
Kudos to Swedish retailer H&M for bringing a $99 wedding gown to the bridal game, giving price-conscious brides an affordable option as they navigate finding the perfect gown. The white dress pays homage to vintage 1930s Hollywood and features a fitted waist and beaded floral detailing along the collarbone. The dress will be available online and in stores later this month.
Brides-to-be, would you say yes to H&M's $99 dress?
Just when I thought I had my 'Tarjay' addiction under control...
On Tuesday, Target launched TEVOLIO, a new collection of bridal wear sold exclusively on Target.com. TEVOLIO features a line of four affordable wedding dresses ranging in price from $69.99 to $129.99 -- budget-conscious brides-to-be everywhere rejoice! In addition to the bridal gown styles, TEVOLIO also features customizable dresses for the entire bridal party.
I enjoy the simple and modern design aesthetic coming out of this collection. These dresses would be ideal for a summer elopement or a carefree and casual outdoor wedding. Target is also becoming a more preferred place where fashionista-in-training types go to shop on a dime.
Noteworthy point: TEVOLIO offers each gown in a range of sizes spanning from 2 to 18!
This news comes just in time as I prepare to go wedding dress shopping tomorrow (I know, I'm cutting it way too close to the wedding date!). I hope to find the perfect dress for me, but it's good to know Target is providing a cost-effective back-up plan!
Check out the collection here.
Readers, meet Aidan.
This convertible chiffon A-line gown by Jenny Yoo is gorgeous and very flattering for a bridal party that comes in all shapes and sizes.
The coolest feature on this gown? You can create over 15 different looks with two convertible panels that can be styled for each bridesmaid. If one of your bridesmaids is a little self-conscious about going strapless, just pull the convertible panels up and give her a draped one shoulder wrap! One dress, endless possibilities.
My party is small with only three women, but they range in size and personality so I knew choosing one uniform look wouldn't work well. I decided on a color and allowed the ladies to choose their own dress. Hands down, the Aidan won.
Expertly Engaged tip - If long gowns are not your thing, the shorter version of this dress is called Keira. To view the entire Jenny Yoo 2012 collection, click here.
Another Expertly Engaged tip - If you are in Boston and looking for Jenny Yoo dresses, you MUST go to Flair on Newbury Street. The boutique is very well-appointed and the service is top-notch. Shout out to Elaine who helped get my ladies fitted and ready for the big day.