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TRENDS

3,000 Couples to Say 'I Do' on Tuesday

Posted by Angel Babbitt Harris November 7, 2013 12:32 PM

Iconic dates are becoming quite trendy in the U.S. when it comes to exchanging vows.

Tuesday, or 11-12-13, marks this year's most popular wedding date, according to an annual survey released by David's Bridal.

"Iconic dates have become a trend in the United States, reaching new heights when over 65,000 couples tied the knot on 07/07/07," said Brian Beitler, Chief Marketing Officer for David's Bridal. "11/12/13 is a sequential pattern, and we have learned that couples love dates that have patterns. The last consecutive series of the century will occur next year, 12/13/14. It falls on a Saturday, so we predict this date could reach record breaking numbers."

Any quirky, math-loving couples out there care to share your thoughts on this trend?

Would you buy someone else's canceled wedding?

Posted by Angel Babbitt Harris August 10, 2013 11:42 AM

If so, Bridal Brokerage may have the wedding of your dreams.

Or, a wedding that was once another couple's dream that turned into a nightmare so now you can purchase it at a deep discount. How special...I guess.

Started in the summer of 2012, Charlottesville, VA-based website Bridal Brokerage currently has a database of roughly 2,500 engaged couples seeking a wedding for a bargain price. Vendors are also listed. I even found two photography deals right here in Massachusetts. Click here and here to learn more.

Many call the concept of buying canceled weddings a win-win for all parties involved. Bridal Brokerage matches couples who've decided not to get married who want to sell the services they've already purchased with budget-conscious couples who don't mind buying a wedding that once belonged to someone else. Bridal Brokerage gets a cut, the couple selling gets some of their money back, and the couple buying saves thousands of dollars in the process.

I must admit I'm still a little skeptical about this new market for weddings.

Wedding planning should be personal and unique to the couple, but I guess that all goes out the window if I can suddenly jump online and get Sally's $20,000 wedding for 50% off because she had to cancel after finding out her husband-to-be was cheating!

Not sure I want that type of karma following me into my new marriage, I'm just saying!

Weigh in Boston.com. Do you think this is a good idea?

Expertly Engaged Chats with Kellee Khalil, CEO and Founder of Lover.ly

Posted by Angel Babbitt Harris June 11, 2013 02:58 PM

If you’re a bride-to-be chances are you’ve stalked Lover.ly, the highly addictive new resource where brides and grooms can "search, save, shop and share all things wedding all in one place."

Recently, I sat down with bridal maven Kellee Khalil, CEO and founder of Lover.ly, and chatted about her website, trends in the bridal industry, and wedding world domination.

Thumbnail image for kellee khalil LOVERLY.jpeg

What motivated you to start Lover.ly?

KK: I was inspired to start Lover.ly after going through the wedding planning process with my sister. I was her maid of honor, and I jokingly say sometimes the ‘Slave of Honor’ because it was 18 months of work – really hard work! We spent hours searching for inspiration and ideas and once we figured out the theme and color palette for the wedding, it was impossible to find a bridesmaid dress or accessories or hire the right florist to do the job. Most women experience this pain when planning a wedding, but our situation was unique. My sister runs Be Inspired PR and has access to some of the top wedding vendors in the industry yet we were STILL experiencing a hard time organizing it all! Everything in wedding planning requires a lot of detail and planning.

What should brides-to-be know about Lover.ly? How do you get on the website and search?

KK: Loverly is set up to simplify the process. We want it to be a delightful experience and not overwhelming for our users. Our homepage is updated five or six times a day with highly-curated content to help users get inspired for their wedding. One of the most popular features is exploring different color palettes and options from the color bar. Another fun new feature that just launched last week is a shuffle button called “Surprise Me.” Lover.ly’s shop portal has over 200,000 products from 1,800 brands to allow brides to shop directly from the website. It’s a great way to dive in and get inspired.

I recently downloaded the Lover.ly app onto my iPad. How important was it for you to move into the mobile market?

KK: For Lover.ly, we want to be where our brides are. Last year, 20% of our users accessed the website via their mobile phones. This year that amount increased to 30%.

What are the top three wedding trends this week?

KK: The color mint is still quite popular right now. There has also been a general shift back to traditional and classic weddings. The art deco and 1920s look (thanks to the movie, Great Gatsby) is still quite popular, too!

One of my favorite articles on you was in Forbes where you discussed the notion of being a woman in the tech world and tearing down the ‘pink ghetto.’ What does being a woman in the tech world mean to you?

KK: When I first started Lover.ly I was really naïve to the fact that women were seen differently than men. I came from the world of finance where it was all about performance – you sold the most, made the most, and it garnered you the most respect. Initially, when I first entered the tech world I didn’t realize there was such a disconnect between me walking into a meeting and people instantly discounting me because I am a girl and because I like to wear pink lipstick and stilettos. I had to push that much harder so that people could think that I was credible. I believe in the importance of mentoring, especially other women who may be starting out as entrepreneurs. Often times it’s just about being visible and showing people that you are out there doing the work.

What does the next six months and beyond hold for Lover.ly?

KK: We’re on a mission of total wedding world domination! So, that’s the long-term plan. In the next six months our focus is to continue to make our product more useful and helpful for women. We want to simplify this overwhelming process. We are constantly listening to our users, vendors, and partners to get feedback on what they would like to see to make the site better. We are continuing to work on updates to the mobile app. As far as the website, we plan to onboard new brand partners and layer on new features and tools to enhance the user experience. We are focused on making wedding planning easy for all parties involved: guests, relatives of the couple, and all the non-bride super users out there.

Bridal besties, the days of lugging around that dinosauric 3-ring binder are over. Dive in and get inspired by Lover.ly today!

Kelli, thank you for an amazing interview.

Readers, be sure to check out my ‘loves’ and ‘bundles’ at The Bridal BFF on Lover.ly.

Weddings for two: Couples say no to the guest list, yes to fancy elopements

Posted by Angel Babbitt Harris April 4, 2013 12:57 PM

Last weekend while stalking some of my favorite wedding blogs, I came across a post highlighting a couple who had a stunning wedding. The bride wore an expensive gown, the groom looked dapper in his suit. The ceremony took place atop a mountain set next to a farmhouse. The photographer captured still shots of a beautiful bouquet and a well-appointed tablescape. The photos chronicled a truly romantic ceremony, but one thing was missing -- there wasn't a guest in sight!

Wedding planners are calling this trend weddings-for-two, pre-planned elopements where couples wed in private with all the frills of a celebration for 200 people, but a guest list of zero.

Some might call this trend oxymoronic and question why a couple would spend thousands of dollars and countless hours obsessing over details that will never be experienced by a single guest. Others may question whether or not it truly is a wedding-for-two if the photos end up on a blog (or Facebook, Twitter, Instagram) for millions of viewers to see, including the family and friends of the couple, who probably feel slightly offended that they weren't part of the day.

Research on the topic led me to a recent story covered on TODAY. Freelance writer and editor Wendy Grossman Kantor offers readers a candid account of why some couples are choosing to ditch the guest list in exchange for the fancy elopement.

According to the couples Kantor interviewed for the article: no guests equal no stress. Clearly, the newer generation of engaged couples are making their own rules. As I mentioned in an earlier post, we're actually paying for our own weddings, so why not get exactly what we want. For some, that 'want' means spending their budget on creating a day that's more about them and less about the distant cousins, coworkers, neighbors and their plus ones.

Personally, I can't wait to hit the dance floor at our reception and Cupid Shuffle with all of our wedding guests! Guests bring the fun factor. You can't have a party without them!

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