So says Paul Oyer, professor at the Stanford Graduate School of Business and author of the new book Everything I Ever Needed to Know About Economics I Learned From Online Dating. (He actually didn't say "it's the numbers," or "baby," but you know what I mean. Ahem.)
A thick market is one with a lot of participants. And so you want your stock markets to be thick because then it'll be easier to trade, there'll be more supply and demand, and we'll have a more efficient market where transactions will be easier and nobody will feel they're getting ripped off. Now in the online dating world and the job market, it's exactly the same. We want a thick market because we want better matches. And I want to go to one that has a lot of alternatives because I want people who are closer to what I'm looking for.
Thick. Not thin. You got it?
As proof, Oyer met his girlfriend on JDate—even though she works just 100 yards away from him. But, he adds, "I run across people like my girlfriend all the time, but very few of them are looking for a relationship. And so what made the market thick was we both went to this online dating site where everybody was there for that one reason."
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