Martha’s Vineyard becomes a top US wedding destination

Brian and Allison Callaway | Callaway Gable

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In Joanna Fairchild’s basement in Oak Bluffs, not far from the laundry, shelves are crammed with all sorts of ideas for brides: unusual tablecloths, shabby chic vases, as well as baskets filled with Chilmark Spring Water, Scrubby Neck soaps, Martha’s Vineyard Sea Salts, and other island-made products that would make just the perfect wedding favor.

Fairchild, a former public relations and event planner in Boston, morphed into a wedding planner when she moved full time to Martha’s Vineyard 11 years ago. Like many year-round residents, she quickly realized that outside of tourism, the wedding biz “is the business on the island.”

Particularly in the spring and fall, “the shoulder season,” you can’t drive across the island without noticing all the wedding tents.

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