Plus, it’s great at parties.
“Just telling people my title gets a conversation going about Grasshopper and what we do for small businesses and entrepreneurs,” said Aldredge. “We don’t want to be lumped in with old, corporate companies.”
Though intriguing, quirky titles may not always be the best career move. Kathy O’Reilly, senior director of social media and public relations at Monster.com cautions job seekers about putting job titles like “ninja” or “Jedi” on their resumes. One company’s Jedi may be another company’s ewok, making it more time consuming for a potential employer to assess a candidate’s skills and experience.
“It’s a challenge on the recruitment side,” said O’Reilly. “On the surface it seems fun and nuanced, but a recruiter can’t find you.”
With the average millennial changing jobs every three years, according to New York executive development firm Future Workplace, being an ambassador of anything may work against employees in the long run.
“Folks love trendy titles, but does it create a career path?” said O’Reilly. “Where do you go from ninja? To samurai? Not likely.”
But for those who have worked in the buzz department, like Stephanie Bullis, Grasshopper’s Word of Mouth Marketing Manager, the right title can keep a worker engaged and less likely to switch companies.
“It makes the job feel less rigid,” said Bullis. “No one should be restrained by what their title is.”
Beyond the fun factor, it’s part of a mind-set that can boost excitement and productivity.
“The message is, if this company allows their employees to have cool titles,” said Bullis, “I’d like to be part of that.”