POSTED FROM THE KING FISH MEDIA BLOG

Gen X Picks Up Where Boomers Left Off

April 18, 2014

 

By Gordon Plutsky

 

2014 is a big milestone in American demographic history: The last of the Boomers will turn 50.  I’m proud to join Michelle Obama, Rob Lowe, Laura Linney, Sandra Bullock and Johnny Depp as we hit AARP eligibility.  I’m not putting myself in the celebrity category, although most of us 1964’ers do share a youthful appearance and attitude.  (Speaking of AARP, when the application came a few weeks ago, I laughed and tossed it into the recycling bin.  I get the part about the discounts, but it feels like it’s...


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Content Strategy is the New SEO

January 31, 2014

 

By Gordon Plutsky

Two very good articles on emerging SEO strategy recently ran on iMedia Connection by Nathan Joynt (@nathanjoynt).  Check them out here and here.  The bottom line is that context and content are the key to search and inbound success. Today, it is less about keyword density and other tricks and more about creating high quality content that can’t be found anywhere else. Cheap, shallow content full of repeating keywords will not get it done.  While some of the details are a little technical, it’s important...


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By Gordon Plutsky

Companies are ramping up their thought leadership efforts to rise to the top of consumer awareness. Here are some of the most successful content marketing brands out there today.

As recently as five or six years ago, it was still common practice for companies -- especially those in the professional services sector -- to keep their expertise locked behind closed doors. And who could blame them? After all, knowledge is their bread and butter; it's not something they just put out into the world...


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Cam Brown talks about Target on Fox Boston News

January 02, 2014

 

By Gordon Plutsky

This morning, King Fish President Cam Brown was a guest on the FOX Boston local news to talk about Target’s recent troubles with the credit/debit card security breach and a small amount of gift cards that were not activated correctly. This type of issue can get out of hand quickly in the social era as customers have access to numerous channels to vent frustration or register support.  Target did many things correctly from a communications standpoint and will likely survive the incident in the long term...


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POSTED FROM THE KING FISH MEDIA BLOG

Apple’s Christmas Ad: Why Storytelling Works

December 23, 2013

 

By Gordon Plutsky

I spend a lot of time talking about storytelling and why it is a superior form of marketing to the traditional sales focused ads. You know the kind, ads from car companies and retailers telling you to buy often and buy now.  Storytelling goes hand in hand with content marketing as an approach to change perception, build trust and drive customers to action.  It does this by creating an emotional connection with the customer.

Storytelling works because it is how we are hard wired to learn – our earliest memories are


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5 Major Digital Marketing Trends for 2014

December 19, 2013

 

By Gordon Plutsky

This article by Gordon Plutsky orginally appeared on imediaconnection.com

Click here to read more marketing predictions for 2014

Marketing, by its very nature, is in a constant state of change. As much as we try to control the unknown and plan ahead, the fact is that marketing is inherently a reactive practice. Being in front of the right audiences on the right channels with the right message is completely dependent on the current trends in consumer behavior, technology and even cultural movements....


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By Gordon Plutsky

Part I: Predictions
Part II Larger trends for marketers

Everything is connected: 2014 will see a lot of buzz and progress in the connection of non-computer devices to the Internet.  Sometimes called the Internet of Things, driving this are improvements in underlying technologies (such as wireless networking, communications protocols, shrinking silicon chips, etc.) and falling costs, which allows more objects to become easily embedded with sensors, gaining the ability to communicate over the same IP


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New Book on Multichannel Marketing Best Practices

December 17, 2013

 

By Gordon Plutsky

A new book, Multichannel Marketing Ecosystems, has been published with a variety of leading authors contributing chapters including King Fish’s CEO Cam Brown.  Cam’s piece is about using the tried and true technique of storytelling and content marketing to drive sales for your brand. 

Click here to read Cam's contribution.

Below is a description of the book.  Click here to buy it on Amazon.

Multichannel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the...


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POSTED FROM THE KING FISH MEDIA BLOG

Should Retailers Open On Thanksgiving?

November 27, 2013

 

By Gordon Plutsky

More and more retailers are opening on Thanksgiving with some notable exceptions like Nordstrom and BJs.  This has wide ranging implication for brands and their perceived image and relationship with customers.  In the social era you share your brand with customers and people have become media; they can be your biggest advocates or detractors.  On Nov. 26, King Fish CEO Cam Brown went on FOX 25 in Boston to discuss the implications for both retailers and consumers.

Boston News, Weather, Sports...

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Content Strategy Roundup - August 9, 2013

August 09, 2013

 

By Gordon Plutsky

A collection of articles from around the web to help content strategies and digital marketers

 

Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset

With search holding steady as one of the largest traffic drivers, developing search engine-optimized content that will drive audience and social engagement is critical for success. But beyond keyword targeting and on-page optimization, a strong content strategy goes deep into understanding users, their brand maturity level, and...


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