POSTED FROM THE KING FISH MEDIA BLOG

New Book on Multichannel Marketing Best Practices

December 17, 2013

 

By Gordon Plutsky

A new book, Multichannel Marketing Ecosystems, has been published with a variety of leading authors contributing chapters including King Fish’s CEO Cam Brown.  Cam’s piece is about using the tried and true technique of storytelling and content marketing to drive sales for your brand. 

Click here to read Cam's contribution.

Below is a description of the book.  Click here to buy it on Amazon.

Multichannel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the...


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POSTED FROM THE KING FISH MEDIA BLOG

Should Retailers Open On Thanksgiving?

November 27, 2013

 

By Gordon Plutsky

More and more retailers are opening on Thanksgiving with some notable exceptions like Nordstrom and BJs.  This has wide ranging implication for brands and their perceived image and relationship with customers.  In the social era you share your brand with customers and people have become media; they can be your biggest advocates or detractors.  On Nov. 26, King Fish CEO Cam Brown went on FOX 25 in Boston to discuss the implications for both retailers and consumers.

Boston News, Weather, Sports...

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Content Strategy Roundup - August 9, 2013

August 09, 2013

 

By Gordon Plutsky

A collection of articles from around the web to help content strategies and digital marketers

 

Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset

With search holding steady as one of the largest traffic drivers, developing search engine-optimized content that will drive audience and social engagement is critical for success. But beyond keyword targeting and on-page optimization, a strong content strategy goes deep into understanding users, their brand maturity level, and...


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Turning Point for Media: Digital tops TV

August 02, 2013

 

By Gordon Plutsky

A major threshold has been reached in the evolution of U.S. media.  Adults now spend more time with digital media than TV according to eMarketer’s latest estimate of media consumption.  Stats and tables are here and here.

Media Usage resized 600

Not surprisingly, mobile devices – smartphones and tablets, drive this upsurge.  The average time spent with digital has increased by two hours per day since 2010, while TV and Radio has remained flat to down.  Print usage continues to decline to a combined 30 minutes per day.  Overall, US...


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POSTED FROM THE KING FISH MEDIA BLOG

Content Strategy Roundup - August 1, 2013

August 01, 2013

 

By Gordon Plutsky

Here are some insightful articles from the past few weeks.  We hope you find them useful. Click on the headlines to link to the articles.


Three Priorities for the Digital CMO – Harvard Business Review

"As chief storyteller, you have more opportunities to develop compelling and relevant brand identities by including your customers in the narrative creation process right from the start. And consumers have shown time and time again that they trust brands that trust them. And while sometimes scary,...


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By Gordon Plutsky

Please download our newest eBook: Content Marketing for Customer Engagement: Four Steps to Success

King Fish Media has developed a unique framework designed to help marketers add more structure to their content marketing efforts. As marketers shift more of their budgets to content marketing, these four steps will help to ensure a better return on those investments.

Download this eBook to learn:

* How to create a six part strategic framework to guide your entire content marketing plan

* How to create...


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By Gordon Plutsky

The battle between Apple and Samsung is heating up for both smartphones and tablets.  Apple has a lot riding on the release of iOS7 and the new iPhones and iPads that will follow.  Samsung has a more varied product line and leads with the Galaxy 4.  Both product families are excellent and it often comes down to personal preference or your carrier.  The contrasts between their marketing/advertising approaches are as different as the phones.  It is a case study in how you create and leverage a...


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POSTED FROM THE KING FISH MEDIA BLOG

How the Tablet Will Change Content Marketing

June 19, 2013

 

By Gordon Plutsky

You may have heard the news of Pew’s new research on tablet ownership in the U.S. and the results are eye opening.  33% of all adults own a tablet (defined as iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire)—almost twice as many as the 18% who owned a tablet a year ago.  And, up from zero three years ago when Apple’s introduced the disruptive iPad.  (Go here to download the report)

The ownership numbers rise to 50% for key demographics such as:

* Ages 35-44
* People with College degrees
*...


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By Gordon Plutsky

Here is an HBR post on the future of marketing that quotes Gerd Leonard, billed as “one of the leading media-futurists in the world” by the Wall Street Journal.  You can see the full post here, but the first prediction is the one that is most important:

“By 2020, most interruptive marketing will be gone. Instead, marketing will be personalized, customized, and adapted to what I have expressed as my wishes or opt-ins — which essentially means that advertising becomes content. Data will be essential,...


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POSTED FROM THE KING FISH MEDIA BLOG

The Secret of Converse: People are Media

May 02, 2013

 

By Gordon Plutsky

Recently I had the pleasure of hearing Converse’s CMO Geoff Cottrill speak at a Boston Ad Club event.  His approach to marketing is exactly where brands should be as content marketing evolves and we move into the social era.  Converse does some traditional advertising, but it is not central to their brand promise or customer engagement strategy.  Their approach dovetails nicely with this HBR blog post explaining how in the social age, media pipes are less important, and people are the channel.  This...


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