By Gordon Plutsky
A few weeks ago my wife and I made a trip to Walden Pond to see where Henry David Thoreau wrote Walden. Published in 1854, it details Thoreau's experiences over the course of two years in a cabin he built near Concord, Mass. One of his famous quotes should be a mantra for every marketer – Simplify.
(Me at Walden Pond)
Consumers are overloaded with marketing/brand messages on every platform, it is estimated we are hit with nearly 3000 messages a day. As a result attention spans have become shorter and more...