By admin

Schneider Associates (SA) is pleased to announce the hiring of John Jowers as account supervisor to the Corporate, Education and Nonprofit Practice.

As account supervisor, Jowers works closely with practice leaders to develop and implement comprehensive public relations, social media, marketing and creative programs that build brand awareness for corporate, nonprofit and education clients. A graduate of Brunel University in London, Jowers is responsible for day-to-day client management, supports...

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By Chris Meehan

A 68-31 vote in the U.S. Senate cleared the way for debate on a gun control bill that would expand background checks and increase restrictions on firearms purchases.

Earlier, President Obama flew about a dozen family members of Newtown massacre victims to lobby lawmakers on Capitol Hill. The families met with opposing senators and, according to reports, stayed away from policy debates, instead simply sharing their stories of loss and heartbreak. Parents like Francine Wheeler, who stood in for...

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By Chris Meehan

On Tuesday morning, leaders of the Mass. legislature responded to Governor Patrick’s plan to increase spending for education and transportation. They want to raise $500 million for transportation initiatives (a fraction of what the governor proposed) and leave education funding at its current level. Last month, Speaker Robert Deleo told reporters he would tackle education spending issues after the transportation budget was set, but there was no mention by the speaker of a coming effort.

Explaining...

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By Chris Meehan

On March 27, the Schneider Associates public affairs group held its first Government Relations Leadership Series breakfast. The focus was higher education, and leadership from two dozen institutions came together to hear from Rep. Paul Mark, Vice-Chair of the Joint Committee on Higher Education, and federal policy experts from Cornerstone Government Affairs.

The many takeaways from the event included:

Congress is Unlikely to Regulate Online Learning This Year

Online education and MOOCs present...

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By Carolyn Tillo

She’s performed in front millions of adoring fans, packed sports arenas, sang for heads of state and even President Obama.  She’s dazzled audiences with her fierce voice, fearless confidence and seemingly impossible dance moves.  Beyoncé, with her fame, fortune, and amazing looks, may seem larger than life, a natural who was born for a life on the stage.  It’s hard to imagine her as anything but a performer, but I can’t help but think that, if Beyoncé were to live her life again, she should...

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By Cassidy Lawson

In an era of constantly evolving social media platforms, professional services firms can no longer afford to operate only as businesses. They must also operate as brands. At Schneider Associates, we think differently about the best ways to help our clients achieve their business goals. We believe that each of our clients, from fashion retailers to commercial real estate firms, should have a seat at the social media table. It’s understandable that professional services companies are hesitant about...

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By Shannon Watterson

Starting a new relationship is always exciting, but it can also be nerve-wracking and downright scary.  This goes for romantic relationships, and those with our friends, in-laws and even the media.  As PR professionals, a huge part of our job is connecting with the media and creating long-lasting, mutually beneficial relationships on behalf of our clients.  But, sometimes we have as many butterflies in our stomachs when making those first media calls as we do meeting potential significant others. ...

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By Catherine Kellogg

Over the past few years, we have seen an overwhelming influx of social media platforms, mobile tools and trends.  It’s virtually impossible to go anywhere without feeling the urge to ‘like’ a café on Facebook, tweet your opinions on a nearby bar, or Instagram the delicious meal you just scarfed down (filtered, of course).

In a world where we are constantly updating our profile pictures, trying to get our favorite celebrities to retweet us and being overloaded with unnecessary information, it...

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By donmartelli

Google’s prowess is well-defined and their earned and paid platforms are as effective as you can get. The one thing that Google has yet to “get right” has been social. A few weeks ago, the search giant launched a program called Art, Copy & Paste, “a series of projects and experiments to show how creativity and technology can work hand in hand,” according to their blog post on the subject.

This translates into paid media opportunity with a heavy dash of creativity and storytelling. It’s very...

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By admin

On the morning of Wednesday, March 27th, Schneider Associates will bring together members of the higher education community and the Massachusetts state legislature to engage in a roundtable discussion on the future of higher education. We put together the following video as an introduction to some of the topics we will cover during out breakfast.

If you have interest in attending please email ckellogg@schneiderpr.com:

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