By admin

At Schneider Associates, we’re fixated with new product launches, so naturally we were glued to our computer screens for the highly anticipated launch of Wednesday’s Amazon Fire Phone.

The major online retailer teased the launch with a purposefully cryptic YouTube video, even though the overwhelming public opinion was correct in that Amazon was launching a smartphone. However, Amazon threw a few curve balls with some new innovative features like the Firefly scanning service and cutting edge...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

In April, our client Northeastern University’s D’Amore-McKim School of Business made an exciting announcement, and formally introduced its new MS in Innovation graduate degree program through a video introduction at the Boston UpFront featuring innovation Professor Tucker Marion, and an in-person discussion of the future of education by Professor Mario Maletta. The MS in Innovation program was officially open for business, supported by a multimedia print and broadcast campaign to engage and a...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

Ian Chio for Web

Schneider Associates is pleased to announce the promotion of Ian Jude Chio to Vice President of Finance and Administration.

In his new role, Chio oversees agency financials, produces and analyzes reports, and manages all human resources functions including orientation, payroll, employee benefits, company insurances and 401K plan. Chio is also responsible for all general accounting and client program budget review, as well as general employee relations and the agency’s information technology....


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

What teaching swim lessons has taught me about my public relations career

Each weekend, I trade my Financial District office and corporate clients for a swimming pool and a group of babies, toddlers and parents. I go from crafting press releases and pitches to blowing bubbles and singing “Wheels on the Bus.”

As dramatic as it may seem, the transition is pretty easy. I’ve come to find that the communications skills required to work in public relations is not that different from those required to teach...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

Hanna

Schneider Associates is pleased to announce the promotion of Hanna Heycke to Account Executive.

As Account Executive, Heycke is responsible for day-to-day client management, media and community outreach, as well as social media content creation. She supports account strategy development for a wide variety of clients across the agency including Cassidy Turley, New England College of Business, the Downtown Boston Business Improvement District, Northeastern University’s College of Engineering,...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

Jamie Berman

Schneider Associates is pleased to announce the promotion of Jamie Berman to Senior Account Executive. In her new role, Berman serves as the day-to-day contact for client teams, as well as conducting media outreach, managing social media communities, and overseeing the development of press materials. In addition, Berman assists senior management in identifying and implementing account strategy. A savvy media relations specialist, Berman works with a range of clients across the agency, including...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

alexis

Schneider Associates is pleased to announce the promotion of Alexis Walkenstein to Vice President. Joining the firm in December 2013 as Director of Media Relations, Walkenstein will now collaborate with the management team and staff to drive top tier media placements and public relations strategies on behalf of diverse clients within Consumer, Education, Corporate and Public Affairs practice areas and on behalf of agency related initiatives.

With nearly two decades of experience in television...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

The semester is winding down for college students, which means we have to say goodbye to our fantastic interns. Back in January, we kicked off the Intern Project, an assignment for interns across our different practice areas to team up and create a hypothetical campaign for a real client. All three intern teams recently presented, and we were blown away by the attention to detail and creative thinking. Check out these photos from the presentations, including some of the winners with the inaugural...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

POSTED FROM THE SCHNEIDER ASSOCIATES BLOG

Dynatrap Video Shoot with Mar Jennings

April 29, 2014

 

By admin

MarJennings

Schneider Associates went to Connecticut to shoot a series of outdoor entertaining videos with Mar Jennings for Dynatrap. Jennings’ Connecticut design mecca Rosebrook Gardens provided the perfect backdrop to the videos where Mar shares his best tips and tricks to a fabulous backyard get together. The videos will also feature Dynatrap products as the ideal way to prevent mosquitos from crashing your party.


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

DigitalDownload

Thursday, April 24

At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download.

As more people incorporate technology into their daily routines, the division between those who have access to technology and those who do not is rapidly shrinking. Find out how recognizing this digital divide can help brands reach new demographics and minimize the gap.

Connecting the world on a digital level can be a challenge for...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates