By admin

For the thought leaders or aspiring thought leaders out there, a new role model has emerged in an unlikely location—the Vatican. Despite the Catholic Church’s recent public relations crises, Pope Francis has generated a slew of positive press for his good works and unprecedented opinions. He can certainly teach all of us in the PR space a thing or two about how to run a great PR campaign. So dust off that composition book you used in Catholic School and prepare to take notes about three PR lessons...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

1

USA TODAY featured a snapshot of our Most Memorable New Product Launch (MMNPL) survey on the front page of the Money section in yesterday’s edition.


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

Each year, Schneider Associates and Sentient Decision Science eagerly anticipate the results of our Most Memorable New Product Launch survey. Now in its 12th year, the Most Memorable New Product Launch survey identifies trends, tracks national product launches with the strongest integrated marketing campaigns, reveals how consumers respond to traditional and new media and evaluates consumer purchasing behavior.

2013 Most Memorable New Products

The Top 10 Most Memorable New Product Launches of 2013 are:

1. Windows 8

2. Twinkies...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

DigitalDownload

Thursday, January 16

At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download.

Becoming an expert and thought leader in your field is a sure-fire way to gain followers and a positive reputation. This week, we look at how to make a statement with your writing,  from developing successful blog posts to publicizing your efforts more efficiently through social channels. 

This infographic highlights several key

...

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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

College recruitment is a battleground for colleges and universities. Competition to attract and retain top students from around the world has created a crowded decision process for students and families. With rising tuition costs, massive open online courses (MOOCs) and speculation about the  value of college degrees, colleges and universities are working hard to innovate curricula and create positive connections with prospective students. Out of all the valuable marketing tools at a college’s...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

POSTED FROM THE SCHNEIDER ASSOCIATES BLOG

SA’s Digital Download – January 9, 2014

January 09, 2014

 

By admin

DigitalDownload

Thursday, January 9

At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download.

The experience of getting a college degree has changed drastically over the last few years – from campus life and professional experiences, to the shift toward digital learning. In this week’s Digital Download, we look at how colleges and universities are adapting to the digital era.

Time and time again, we have witnessed a brand’s

...

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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

As of late, it seems like collegiate athletic programs and scandals go hand in hand. From assault allegations to illegal compensation, the list goes on and on, impacting schools large and small. But what happens when the athletic scandals envelop academics? Suddenly the university goes from a school with a shoddy athletic program to a school with its academic reputation on the line, now directly affecting recruitment and enrollment of top intellectual talent.

Beginning in 2010, the University...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

AlexisWalkenstein

Schneider Associates is pleased to announce the hiring of Alexis Walkenstein as Director of Media Relations. In this capacity, Alexis will be responsible for media relations strategy and execution for SA clients across the agency. With nearly two decades of experience in television news and public relations, Alexis’ passion for breaking news and current events fuels her talent for innovative client storytelling. Alexis launched her career in television news as an intern for WRC-TV, the NBC a...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By donmartelli

storytelling-socialmedia

Today’s consumers have a wealth of information at their fingertips. Whether they are buying a refrigerator, car, house or electronics, there’s enough information online to inform their purchase decision. The same argument can be made about choosing a college.

According to a 2012 U.S. News and World Report survey, social media plays an integral part in the decision process for high school students. Additionally, the survey showed that students take social media experiences with a college into...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

DanielleGerard

Schneider Associates is pleased to announce the hiring of Danielle Gerard as an Account Coordinator. Prior to joining the agency, Gerard gained experience as a web communications intern at AmeriCares and as a marketing and public relations intern at the National Museum of Ireland in Dublin. As an Account Coordinator at SA, Gerard is responsible for day-to-day account administration and media outreach. Gerard will work with a range of clients across the agency, including AAA Southern New England,...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates