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MBFW Spring 2013 - Official Coverage - Best Of Runway Day 4

To an outsider, Fashion Week might seem like a mélange of expensive designer clothing, runway models and celebrity personalities, all convening in New York City for a week-long series of events. Anyone unfamiliar with the fashion business might wonder how much influence a single show can have on the industry, but in reality, Fashion Week serves as an enormously important marketing platform. This series of shows gives designers the opportunity to present their new collections to the fashion press,...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

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DigitalDownload

Thursday, April 17

At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download.

Being present on social media does not guarantee you an audience. Using tools for paid promotion helps companies stand out on high-traffic social platforms. 

Social media used to be all about owned and earned media. In the next phase of development, social media sites are finding success with paid advertising:
http://bit.ly/1fFdTg6...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

Every time Facebook rolls out a redesign, there’s predictable grumble from its users. Change is hard, but it’s essential. Facebook recently announced changes to the layout of Pages. Below, I’ve outlined the changes and what they’ll mean for your business.

Timeline Redesign
The timeline is where everything you post to your page lives. All these posts will now appear in the right column of the Page, as opposed to the tiled layout in the previous design. This is a more logical, uncluttered design...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

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NoelFisher 

Schneider Associates is pleased to announce the promotion of Noël Fisher to Content Marketing Supervisor.

In her new role, Fisher is responsible for supporting client campaigns by implementing program strategies, managing account teams and acting as the day-to-day contact with clients. Additionally, Fisher oversees the content creation for programs that include digital marketing and social media execution, creative assets, and brand storytelling content. Fisher also supports internal agency...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

POSTED FROM THE SCHNEIDER ASSOCIATES BLOG

A Rainy Tuesday at Schneider Associates

April 09, 2014

 

By admin

photo.JPG

No, it wasn’t Wednesday, and no, we weren’t wearing pink. However, it was raining yesterday and nothing says gloomy quite like the black and white our female team members all showed up wearing.

If you’re intentionally looking for a way to plan what to wear according to the weather, check out the fashion app, Cloth. It’s a way to share your daily wardrobe over social media, and when you snap a shot of your daily outfit, it will automatically be tagged with the temperature metadata. While it doesn’t...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

The mystery of Malaysia Airlines Flight 370 has reminded us that technology is not always as powerful, or reliable, as we would like it to be. Despite a nearly four-week effort by search crews, the plane and its passengers have yet to be located.

Family members of the missing had held on to some faint hope that the plane would be found, but that hope quickly faded when they received a text message from Malaysia Airlines informing them that none of their loved ones had survived.

Understandably,...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

Obama

March 31st marked the final day for uninsured Americans to sign up for health care under the Affordable Care Act (ACA) without being charged a penalty fee. Throughout the highly publicized roll-out of “Obamacare,” critics and supporters alike have watched as the administration tried different methods to persuade Americans to sign up. The most challenging demographic to motivate has been millennials, a generation crucial to exchanges because members are young and healthy and require fewer medical...


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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

DigitalDownload

Thursday, April 3

At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download.

There is no doubt that social media is an unbelievably powerful communication tool for companies, but are they spending as much time assessing social data? Find out how analytics can help change a company’s strategy and lead to more personalized (and relevant) content.

Social media is entering a more advanced stage, with social data

...

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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

DigitalDownload

Thursday, March 27

At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download.

Traditional corporate social responsibility (CSR) may not be cutting it anymore. With more brands focusing on online media, it’s essential that companies look to digital platforms to establish CSR.

Trying to forge a connection with millennials? CSR may be your outlet. Find out why more young adults are  connecting with brands linked...

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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates

 

By admin

DigitalDownload

Thursday, March 20

At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download.

We think it’s time for you to get engaged…via social media, of course! Here’s some inspiration from brands that are growing and maintaining a fully-engaged audience. Plus, see how two major companies are prepping for the upcoming World Cup with digital campaigns.

Coca-Cola recently launched ‘Moments of Happiness’ as part of its World

...

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Schneider Associates
2 Oliver St Boston MA
617-536-3300  Visit Schneider Associates