By Douglas Bailey
This article is part of the Digiday Partner Program and is brought to you by Skyword.
On the longstanding debate “quantity versus quality,” savvy marketers are arguing an emphatic “both.”
According to a 2013 Unisphere survey sponsored by Skyword, engaging customers and prospects was the primary objective for 68 percent of marketers, and all marketers said they wanted to increase frequency, with 50 percent describing daily publication as ideal.
Catharine Findiesen Hays, executive director of the...